Showing posts with label TV Scripts. Show all posts
Showing posts with label TV Scripts. Show all posts

CNN Affiliate Stations Look-Live 8/11/11: Google Games Plus

TOSS: FACEBOOK IS THE LEADER WHEN IT COMES TO SOCIAL NETWORKING SITES, BUT GOOGLE IS MOUNTING A SERIOUS CHALLENGE ON SEVERAL FRONTS. [X] JOINS US FROM THE NEW YORK STOCK EXCHANGE WITH MORE.

==REPORTER ON CAMERA==
IT'S NOT ALL FUN AND GAMES AT FACEBOOK AND GOOGLE, BUT IT IS A BIG PART OF THEIR BUSINESSES.
AND NOW GOOGLE-PLUS, THE SEARCH GIANT'S NEW SOCIAL NETWORKING SITE, IS CHALLENGING FACEBOOK IN THE ONLINE GAMING ARENA.
GOOGLE-PLUS LAUNCHED MORE THAN A DOZEN GAMES THIS WEEK... INCLUDING SUCH POPULAR TITLES AS "ANGRY BIRDS" AND "ZYNGA POKER."

==VIDEO FOOTAGE (ANGRY BIRDS, FACEBOOK, GOOGLE)==
AT FIRST, ONLY A SMALL NUMBER OF THE 10-MILLION GOOGLE-PLUS MEMBERS WILL HAVE ACCESS TO GAMES...
WHICH WILL BE ACCESSIBLE FROM AN ICON.
THAT'S PART OF GOOGLE'S EFFORT TO MAKE GOOGLE-PLUS LESS CLUTTERED... A COMMON COMPLAINT ABOUT FACEBOOK.
AND USERS SHOULDN'T WORRY ABOUT GAMES CLOGGING UP THEIR NEWS FEED... AS GOOGLE SAYS FEEDS WILL STILL REMAIN FOCUSED ON CONVERSATIONS.
GOOGLE IS ALSO TRYING TO ONE-UP FACEBOOK BY WOOING GAME DEVELOPERS WITH HIGHER ROYALTIES.
FACEBOOK LETS DEVELOPERS KEEP 70-PERCENT OF REVENUE FROM IN-GAME TRANSACTIONS, WHILE THEY TAKE A 30-PERCENT CUT.
BUT GOOGLE WILL INITIALLY OFFER DEVELOPERS A 95-PERCENT CUT.
SO IT'S NOW "GAME ON" BETWEEN GOOGLE AND FACEBOOK.
IN NEW YORK, [X].

CNN Affiliate Stations Look-Live 6/27/11: You’re On Your Own, Kid

==RERPORTER ON CAMERA==
YOU'RE ON YOUR OWN, KID.
PARENTS ARE SUPRISINGLY RELUCTANT TO FOOT THE BILL FOR ADULT CHILDREN'S HEALTHCARE COSTS.
LAST YEAR THE U.S. GOVERNMENT EXTENDED THE AGE FOR DEPENDENT HEALTHCARE COVERAGE TO AGE 26.
IN HOPES OF REDUCING THE NUMBER OF YOUNG ADULTS WITHOUT HEALTH INSURANCE.
HOWEVER ACCORDING TO A RECENT E-HEALTH INSURANCE STUDY.
PARENTS ARE UNEASY ABOUT THE COSTS OF THE NEW PROVISION.

===FULL SCREEN GRAPHIC [SHOWING STATISTICS]===
43 PERCENT OF PARENTS SURVEYED WOULD KEEP ADULT KIDS ON THEIR PLAN ONLY IF IT WAS FREE.
38 PERCENT OF PARENTS SAY THEY DON'T PLAN TO KEEP THEIR ADULT KIDS ON THEIR PLAN.
26 PERCENT SAY ONE YEAR OR LESS IS THE FAIREST AMOUNT OF TIME TO PROVIDE KIDS WITH HEALTH INSURANCE.
AND 56 PERCENT SAID THEY WOULD PROVIDE NO FINANCIAL ASSISTANCE AT ALL OR FOR ONLY UP TO ONE YEAR.

==RERPORTER ON CAMERA==
E-HEALTH ATTRIBUTES PARENTS' RELUCTANCE TO RISING HEALTH CARE COSTS.
ON AVERAGE, EMPLOYEES WHO GO FROM INDIVIDUAL TO FAMILY COVERAGE PAY 158 DOLLARS MORE EACH MONTH.
IN FACT, SOMETIMES IT COSTS LESS TO BUY AN INDIVIDUAL PLAN THAN TO ADD AN ADULT CHILD TO AN EXISTING PLAN.
SO DESPITE INITIAL ENTHUSIASM FOR THE PROVISION.
MANY YOUNG ADULTS CONTINUE TO GO WITHOUT ADEQUATE HEALTH CARE COVERAGE.
IN NEW YORK, I'M [X].

CNN Affiliate Stations Look-Live 7/11/11: Cutting Out Paper Reciepts

SUGGESTED TOSS: TIRED OF DIGGING THROUGH YOUR WALLET TO FIND OLD RECEIPTS? POPULAR RETAILERS SUCH AS NORDSTROM AND GAP ARE INTRODUCING ELECTRONIC RECEIPTS...SENT RIGHT TO YOUR INBOX. [X] IS IN NEW YORK WITH DETAILS.

==REPORTER ON CAMERA==
A GROWING NUMBER OF RETAILERS ARE NOW OFFERING SHOPPERS THE OPTION OF GETTING AN ELECTRONIC RECEIPT SENT TO THEIR EMAIL ACCOUNT.
THEY SAY DIGITAL RECEIPTS ARE MORE CONVENIENT FOR CONSUMERS... AND MORE ENVIRONMENTALLY FRIENDLY.

===FULL SCREEN VIDEO [SHOPPING MONTAGE]===
BUT NOT ALL SHOPPERS AGREE.
SOME SEE IT AS A PLOY BY RETAILERS TO INVADE THEIR PRIVACY.
RETAILERS GAIN ACCESS TO YOUR E-MAIL ADDRESS.
AND THEY'RE LIKELY TO USE THAT TO SEND YOU ADVERTISEMENTS AND COUPONS.
WHILE THESE CONCERNS MAY BE VALID...CONSUMERS ALWAYS CAN OPT OUT OF RECEIVING UNWANTED E-MAIL OFFERS.
THE RETAILERS SAY THEY SEE DIGITAL RECEIPTS AS A WAY TO HELP THEIR CUSTOMERS.
E-RECEIPTS MAY OFFER GREATER CONVENIENCE... ESPECIALLY FOR PEOPLE WHO TEND TO LOSE THEIR PAPER RECEIPTS.
AND THE OPTION MAKES THE STORE A MORE APPEALING PLACE TO SHOP.
NEWS REPORTS SAY E-RECEIPTS ARE JUST ONE OF MANY NEW DIGITAL PRODUCTS USED BY RETAILERS.
A NEW FORM OF PAYMENT -- CALLED CARD CASE -- IS BEING TESTED IN SELECT CITIES.
CONSUMERS REGISTER THEIR CREDIT CARDS AT A STORE.
AND THEN PAY AT THE REGISTER BY SIMPLY GIVING THEIR NAME.

==REPORTER ON CAMERA==
THE BUYING PROCESS IS BECOMING MORE AND MORE DIGITAL.
ONE DAY CUSTOMERS MAY BE ABLE TO GO SHOPPING, AND LEAVE THEIR WALLETS AT HOME.
IN NEW YORK, I'M [X].

CNN Affiliate Stations Look-Live 7/20/11: Work Happier & Healthier

SUGGESTED TOSS: WANT TO BE A HAPPIER, HEALTHIER AND MORE LOYAL EMPLOYEE? [X] HAS ONE ANSWER.

==REPORTER ON CAMERA==
FINALLY -- SOMETHING EMPLOYEES AND THEIR BOSSES CAN AGREE ON.
ACCORDING TO A STAPLES ADVANTAGE SURVEY, EMPLOYEES WHO TELECOMMUTE ARE HAPPIER AND HEALTHIER BECAUSE THEY GET TO WORK FROM HOME.
THEY'RE ALSO MORE LOYAL AND PRODUCTIVE WORKERS.

===FULL SCREEN GRAPHIC [SHOWING STATISTICS]===
TELECOMMUTERS SAY THEIR STRESS LEVELS ON AVERAGE DECREASED 25% SINCE THEY STARTED WORKING FROM HOME.
73% CLAIM THEY EAT HEALTHIER.
AND 80% SAY THEY MAINTAIN A BETTER WORK-LIFE BALANCE.
IT'S NO WONDER FORRESTER RESEARCH ESTIMATES THE NUMNER OFCOMMUTERS WILL REACH 63 MILLION BY 2016.

==REPORTER ON CAMERA==
EMPLOYEES WORKING FROM HOME CAN ALSO BE GOOD FOR COMPANIES.
STAPLES SAYS NOT ONLY DO BUSINESSES SAVE ON OFFICE EXPENSES...
86% OF TELECOMMUTERS CLAIM THEY ARE MORE PRODUCTIVE WORKING IN THEIR HOME OFFICE.

===FULL SCREEN VIDEO [MONTAGE OF PEOPLE WORKING AT HOME/ON LAPTOPS]===
IN FACT, TELECOMMUTERS SAY THEY WOULD SACRIFICE TO CONTINUE WORKING FROM HOME.
OVER HALF OF THOSE SURVEYED WOULD GIVE UP THEIR FAVORITE TV SHOW.
HALF WOULD FORGO AN EXTRA HOUR OF SLEEP.
AND 40% EVEN WOULD TAKE A PAY CUT RATHER THAN STOP TELECOMMUTING.

==REPORTER ON CAMERA==
WE HAVE TO POINT OUT THE STAPLES SURVEY IS BASED ON A SMALL SAMPLE, JUST 140 PEOPLE WHO ALREADY TELECOMMUTE...
BUT IT SEEMS WORKING FROM HOME CAN BE A WIN-WIN FOR BOTH EMPLOYEES AND BUSINESSES.
IN NEW YORK, I'M [X].

CNN Affiliate Stations Look-Live 7/21/11: Fresh Food Nation

SUGGESTED TOSS: FIRST LADY MICHELLE OBAMA HAS PROVEN DEVOTED TO HER QUEST TO END CHILDHOOD OBESITY. [X] EXPLAINS THE NEXT CHAPTER IN HER FIGHT TO MAKE HEALTHY FOOD CHOICES MORE CONVENIENT AND AFFORDABLE FOR FAMILIES.

==RERPORTER ON CAMERA==
ACCESS TO HEALTHY GROCERIES CONTINUES TO BE A STRUGGLE IN LOW-INCOME AREAS.
THE AGRICULTURE DEPARTMENT CONSIDERS TEN PERCENT OF THE COUNTRY A "FOOD DESERT"...
TYPICALLY LOW-INCOME AREAS WHERE IT'S NEARLY IMPOSSIBLE TO FIND NUTRITIOUS FOOD OFFERINGS.

===FULL SCREEN VIDEO [MICHELLE OBAMA GIVING SPEECH]===
MICHELLE OBAMA IS PLEDGING TO ELIMINATE THESE FOOD DESERTS OVER THE NEXT FEW YEARS.
AND SEVERAL NATIONAL AND REGIONAL RETAILERS ARE ON BOARD.

===FULL SCREEN GRAPHIC [COMPANY LOGOS]===
TARGET IS REMODELING MANY OF ITS LOCATIONS TO FEATURE FRESH PRODUCE, MEAT AND BAKED GOODS.
DISCOUNT CHAIN WAL-MART PLANS TO BUILD OR EXPAND 275 STORES.
WALGREENS PLEDGES TO EXPAND ITS NUTRITIOUS FOOD OFFERINGS IN ONE-THOUSAND STORES.
SUPERVALU WILL ADD 250 NEW STORES.
AND CALHOUN FOODS, AN ALABAMA-BASED GROCERY CHAIN THAT SERVES LOW INCOME COMMUNITIES, WILL ADD TEN ADDITIONAL LOCATIONS.

===FULL SCREEN VIDEO [MONTAGE OF PEOPLE FOOD SHOPPING]===
BY ADDING STORES IN UNDER-SERVED COMMUNITIES, MILLIONS OF AMERICANS WILL GAIN ACCESS TO FRESH AND AFFORDABLE FRUITS AND VEGETABLES.
WAL-MART ALSO IS REFORMULATING ITS "GREAT VALUE" PRIVATE LABEL BRAND.
BY 2015 THE BRAND WILL CONTAIN LESS SODIUM AND SUGAR AND NO TRANS FATS...
ALL OF WHICH ARE MAJOR CONTRIBUTORS TO THE OBESITY EPIDEMIC.

==RERPORTER ON CAMERA==
THE WHITE HOUSE ESTIMATES THE COLLECTIVE RETAIL EXPANSION EFFORT WILL RESULT IN SERVING NEARLY 10 MILLION AMERICANS WHO CURRENTLY HAVE LITTLE ACCESS TO AFFORDABLE HEALTHY FOOD.
MRS. OBAMA IS HOPEFUL THE INITIATIVE ALSO WILL CREATE JOBS IN LOW-INCOME AREAS...
AND THAT HAS THE POTENTIAL TO TRANSFORM ENTIRE NEIGHBORHOODS.
IN NEW YORK, I'M [X].

CNN Affiliate Stations Look-Live 7/22/11: Banking on Same-Sex Marriage

SUGGESTED TOSS: LOOKING TO OPEN A BUSINESS? YOU MAY WANT TO MOVE TO NEW YORK, THE LATEST STATE IN THE COUNTRY TO LEGALIZE GAY MARRIAGE. [X] EXPLAINS.

==REPORTER ON CAMERA==
SAME-SEX MARRIAGE IS A HEATED TOPIC...
BUT THERE'S ONE THING MOST PEOPLE CAN AGREE ON -- IT'S GOOD FOR THE LOCAL ECONOMY.

===FULL SCREEN MAP [SHOWING STATES ALLOWING GAY MARRIAGE]===
NEW YORK STATE WILL ALLOW SAME-SEX MARRIAGE BEGINNING THIS WEEKEND.
IT'S THE 6TH STATE TO PASS SUCH A LAW -- FOLLOWING MASSACHUSETTS, CONNECTICUT, NEW HAMPSHIRE, VERMONT, IOWA AND THE DISTRICT OF COLUMBIA.
IN 2008 SAME-SEX COUPLES BRIEFLY COULD MARRY IN CALIFORNIA...
BUT VOTERS BANNED IT 4 MONTHS LATER.

==REPORTER ON CAMERA==
AND THOSE ECONOMIES ARE BENEFITTING.
MASSACHUSETTS HAS ALLOWED GAY MARRIAGE SINCE 2004.
ACCORDING TO THE WILLIAMS INSTITUTE, IT'S CONTRIBUTED $100 MILLION DOLLARS TO THE STATE ECONOMY OVER 5-YEARS.

===FULL SCREEN VIDEO [MONTAGE OF SAME SEX WEDDINGS]===
NEW YORK HAS ABOUT 3 TIMES THE POPULATION OF MASSACHUSETTS...MAKING IT THE THIRD MOST POPULOUS STATE IN THE COUNTRY.
NEW YORK'S GOVERNMENT ESTIMATES 43-THOUSAND SAME-SEX COUPLES ARE LIVING TOGETHER IN THE STATE.
HALF OF WHICH ARE EXPECTED TO MARRY...ALONG WITH AN INFLUX OF SAME-SEX COUPLES FROM NEIGHBORING STATES.
DEMOCRATIC LAWMAKERS SAY SAME-SEX MARRIAGE WILL CONTRIBUTE $391 MILLION DOLLARS TO THE STATE ECONOMY OVER THE NEXT THREE YEARS.

==REPORTER ON CAMERA==
SAME SEX COUPLES NOT ONLY SPEND MONEY ON WEDDINGS, WHICH BOOSTS THE HOTEL AND TOURISM INDUSTRIES...
BUT ALSO ON FINANCIAL PLANNING, LEGAL SERVICES, AND REAL ESTATE.
AND ACCORDING TO THE CENSUS BUREAU, SAME-SEX COUPLES TYPICALLY EARN MORE THAN HETEROSEXUAL PAIRS... AND HAVE FEWER FINANCIAL OBLIGATIONS RELATED TO CHILDREN.
SO THEY'RE MORE LIKELY TO SPEND MORE OF THEIR INCOME.
THAT MAKES GAY COUPLES A PRIME TARGET FOR LOCAL BUSINESS...WHICH HOPE TO CASH IN ON THE NEW LAW.
IN NEW YORK, I'M [X].