SUGGESTED TOSS: FIRST LADY MICHELLE OBAMA HAS PROVEN DEVOTED TO HER QUEST TO END CHILDHOOD OBESITY. [X] EXPLAINS THE NEXT CHAPTER IN HER FIGHT TO MAKE HEALTHY FOOD CHOICES MORE CONVENIENT AND AFFORDABLE FOR FAMILIES.
==RERPORTER ON CAMERA==
ACCESS TO HEALTHY GROCERIES CONTINUES TO BE A STRUGGLE IN LOW-INCOME AREAS.
THE AGRICULTURE DEPARTMENT CONSIDERS TEN PERCENT OF THE COUNTRY A "FOOD DESERT"...
TYPICALLY LOW-INCOME AREAS WHERE IT'S NEARLY IMPOSSIBLE TO FIND NUTRITIOUS FOOD OFFERINGS.
===FULL SCREEN VIDEO [MICHELLE OBAMA GIVING SPEECH]===
MICHELLE OBAMA IS PLEDGING TO ELIMINATE THESE FOOD DESERTS OVER THE NEXT FEW YEARS.
AND SEVERAL NATIONAL AND REGIONAL RETAILERS ARE ON BOARD.
===FULL SCREEN GRAPHIC [COMPANY LOGOS]===
TARGET IS REMODELING MANY OF ITS LOCATIONS TO FEATURE FRESH PRODUCE, MEAT AND BAKED GOODS.
DISCOUNT CHAIN WAL-MART PLANS TO BUILD OR EXPAND 275 STORES.
WALGREENS PLEDGES TO EXPAND ITS NUTRITIOUS FOOD OFFERINGS IN ONE-THOUSAND STORES.
SUPERVALU WILL ADD 250 NEW STORES.
AND CALHOUN FOODS, AN ALABAMA-BASED GROCERY CHAIN THAT SERVES LOW INCOME COMMUNITIES, WILL ADD TEN ADDITIONAL LOCATIONS.
===FULL SCREEN VIDEO [MONTAGE OF PEOPLE FOOD SHOPPING]===
BY ADDING STORES IN UNDER-SERVED COMMUNITIES, MILLIONS OF AMERICANS WILL GAIN ACCESS TO FRESH AND AFFORDABLE FRUITS AND VEGETABLES.
WAL-MART ALSO IS REFORMULATING ITS "GREAT VALUE" PRIVATE LABEL BRAND.
BY 2015 THE BRAND WILL CONTAIN LESS SODIUM AND SUGAR AND NO TRANS FATS...
ALL OF WHICH ARE MAJOR CONTRIBUTORS TO THE OBESITY EPIDEMIC.
==RERPORTER ON CAMERA==
THE WHITE HOUSE ESTIMATES THE COLLECTIVE RETAIL EXPANSION EFFORT WILL RESULT IN SERVING NEARLY 10 MILLION AMERICANS WHO CURRENTLY HAVE LITTLE ACCESS TO AFFORDABLE HEALTHY FOOD.
MRS. OBAMA IS HOPEFUL THE INITIATIVE ALSO WILL CREATE JOBS IN LOW-INCOME AREAS...
AND THAT HAS THE POTENTIAL TO TRANSFORM ENTIRE NEIGHBORHOODS.
IN NEW YORK, I'M [X].
